Small is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin

“WARNING: If you want a narrative and lots of research, you’re in the wrong place. But I’m betting you don’t need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun.”

Seth Godin, one of today’s most influential business thinkers, writes bestselling books like Purple Cow and All Marketers Are Liars. And in between those annual books he delivers a daily stream of ideas on one of the world’s most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. On literally every page, Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It’s an entertaining snapshot of Godin’s fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn about design at Hershey Park than at an Apple store, and more about marketing at a summer camp than at business school?

All of these riffs add up to a few essential themes:
- Small is the new big because big has gone from a huge advantage to a liability.
- Authentic stories spread and last, but lies get exposed faster than ever.
- The ability to change fast is the single best asset for any person or organization.
- Aretha was right: Respect is the secret to success.
- It’s easier than ever to become remarkable. There’s no excuse for sticking with mediocrity.

As Godin writes, “I dare you to read any ten of these essays and still be comfortable settling for what you’ve got. You don’t have to settle for the status quo, for being good enough, for getting by, for working all night.”

I would love to share with you one of my favourite article in this book. Its title is " Clean Fire trucks"

"I live in a neighbourhood where all the firehouses are run by volunteers. I don’t know how my family, my neighbours, and I would get by without them – like firefighters everywhere, they do brave work with little credit.

One thing you’ll notice is how clean the trunks are. “why are the trucks so clean?” a friend asked. After all, a clean fire truck isn’t a lot better at putting out fires than a smudged one.

The answer: because when there isn’t a fire, the firemen wait for the siren to ring. And while they’re waiting, they clean the truck.

Sounds a lot like where you work. Most organizations are staffed with people waiting for the alarm to ring. Instead of going out to the community and working to prevent new fires, the mind set is that firemen are working to put out the fires that have started. Hotel desk clerks don’t write letters of make calls to generate new business – they stand at the desk waiting for business to arrive. Software engineers are often overwhelmed with an endless list of programming fires – and rarely get a chance to think about what they ought to build next.

The structure of most organizations (and every single school I’ve ever encountered!) supports this. It’s about cleaning your plate, finishing your assignments and following instructions. Initiative is hard to measure and direct and reward. Task completion, on the other hand, is a factory orientation that is predictable and feels safe.

In fast-changing markets, clean fire trucks show attention to details but rarely lead to growth and success.

What a great way to describe a stuck but busy organization. “they sure have clean fire trucks.”"

So do you want to continue cleaning trucks in your workplace? or do you want to be the leader to initiate change and improve?

I'll Carry You Out Every Morning Until Death Do Us Apart

I got this article from an email. It is a very meaningful story about love and relationship. Please share this with your friends.

When I got home that night as my wife served dinner, I held her hand and said, I've got something to tell you. She sat down and ate quietly. Again I observed the hurt in her eyes. Suddenly I didn't know how to open my mouth. But I had to let her know what I was thinking. I want a divorce. I raised the topic calmly.

She didn't seem to be annoyed by my words, instead she asked me softly, why? I avoided her question. This made her angry. She threw away the chopsticks and shouted at me, you are not a man! That night, we didn't talk to each other. She was weeping. I knew she wanted to find out what had happened to our marriage. But I could hardly give her a satisfactory answer; she had lost my heart to a lovely girl called Dew. I didn't love her anymore.I just pitied her!

With a deep sense of guilt, I drafted a divorce agreement which stated that she could own our house, our car, and 30% stake of my company. She glanced at it and then tore it into pieces. The woman who had spent ten years of her life with me had become a stranger. I felt sorry for her wasted time, resources and energy but I could not take back what I had said for I loved Dew so dearly. Finally she cried loudly in front of me, which was what I had expected to see. To me her cry was actually a kind of release. The idea of divorce which had obsessed me for several weeks seemed to be firmer and clearer now.

The next day, I came back home very late and found her writing something at the table. I didn't have supper but went straight to sleep and fell asleep very fast because I was tired after an eventful day with Dew. When I woke up, she was still there at the table writing. I just did not care so I turned over and was asleep again.

In the morning she presented her divorce conditions: she didn't want anything from me, but needed a month's notice before the divorce. She requested that in that one month we both struggle to live as normal a life as possible. Her reasons were simple: our son had his exams in a months time and she didn't want to disrupt him with our broken marriage.

This was agreeable to me. But she had something more, she asked me to recall how I had carried her into out bridal room on our wedding day. She requested that everyday for the month's duration I carry her out of our bedroom to the front door every morning. I thought she was going crazy. Just to make our last days together bearable I accepted her odd request.

I told Dew about my wife s divorce conditions. She laughed loudly and thought it was absurd. No matter what tricks she applies, she has to face the divorce, she said scornfully.

My wife and I hadn't had any body contact since my divorce intention was explicitly expressed. So when I carried her out on the first day, we both appeared clumsy. Our son clapped behind us, daddy is holding mummy in his arms. His words brought me a sense of pain. From the bedroom to the sitting room, then to the door, I walked over ten meters with her in my arms. She closed her eyes and said softly; don't tell our son about the divorce. I nodded, feeling somewhat upset. I put her down outside the door. She went to wait for the bus to work. I drove alone to the office.

On the second day, both of us acted much more easily. She leaned on my chest. I could smell the fragrance of her blouse. I realized that I hadn't looked at this woman carefully for a long time. I realised she was not young any more. There were fine wrinkles on her face, her hair was graying! Our marriage had taken its toll on her. For a minute I wondered what I had done to her.

On the fourth day, when I lifted her up, I felt a sense of intimacy returning. This was the woman who had given ten years of her life to me. On the fifth and sixth day, I realized that our sense of intimacy was growing again. I didn't tell Dew about this. It became easier to carry her as the month slipped by. Perhaps the everyday workout made me stronger.

She was choosing what to wear one morning. She tried on quite a few dresses but could not find a suitable one. Then she sighed, all my dresses have grown bigger. I suddenly realized that she had grown so thin, that was the reason why I could carry her more easily. Suddenly it hit me. She had buried so much pain and bitterness in her heart. Subconsciously I reached out and touched her head.

Our son came in at the moment and said, Dad, it's time to carry mum out. To him, seeing his father carrying his mother out had become an essential part of his life. My wife gestured to our son to come closer and hugged him tightly. I turned my face away because I was afraid I might change my mind at this last minute. I then held her in my arms, walking from the bedroom, through the sitting room, to the hallway. Her hand surrounded my neck softly and naturally. I held her body tightly, it was just like our wedding day. But her much lighter weight made me sad. On the last day, when I held her in my arms I could hardly move a step. Our son had gone to school. I held her tightly and said, I hadn't noticed that our life lacked intimacy.

I drove to office... jumped out of the car swiftly without locking the door. I was afraid any delay would make me change my mind... I walked upstairs. Dew opened the door and I said to her, Sorry, Dew, I do not want the divorce anymore.

She looked at me, astonished. Then touched my forehead. Do you have a fever? She said. I moved her hand off my head. Sorry, Dew, I said, I won't divorce. My marriage life was boring probably because she and I didn't value the details of our lives, not because we didn't love each other any more. Now I realise that since I carried her into my home on our wedding day I am supposed to hold her until death do us apart. Dew seemed to suddenly wake up. She gave me a loud slap and then slammed the door and burst into tears. I walked downstairs and drove away.

At the floral shop on the way, I ordered a bouquet of flowers for my wife. The salesgirl asked me what to write on the card. I smiled and wrote, I'll carry you out every morning until death do us apart.....

The small details of your lives are what really matter in a relationship. It is not the mansion, the car, property, the money in the bank, blah ... blah ... blah. These create an environment conducive for happiness but cannot give happiness in themselves. So find time to be your spouse's friend and do those little things for each other that build intimacy. Do have a real happy marriage!